Starting a business can be a trying experience and simultaneously a rewarding experience. There are several steps which should be taken into account when starting a business and it is salient that one come into the business world with a firm mind and a determined heart because business…is NOT easy.
As aspiring businesses owners who is looking to open up a Manicure &Pedicure shop, it would prove most valuable if you come into the business endeavor with the right knowledge about opening up a Manicure & Pedicure shop.
The cosmetology (beauty) industry, itself, worldwide has an estimated value of around 382 billion dollars. This industry is very much one of the most lucrative businesses an individual can enter into and the opportunity to be financially successful is more than feasible.
So, in this article, we have taken the liberty to outline several steps you need to know about when deciding to step into this incredibly lucrative industry.
By understanding what you need to prepare for you will be much more efficacious in executing the right actions and making the best decisions.
Here are the top six steps you need to know.
6 Steps You Need To Take In Opening up A Manicure & Pedicure Business
Step # 1: Get Your Cosmetology License
Now this may very well seem a bit obvious. However, the first thing you need to do is acquire a cosmetology license. Acquiring a cosmetology license is not as easy as you may think it to be. Several requirements must be met before an individual can get their license, and it is not as swift as many believe.
Meeting The Minimum Standards
Minimum age requirement – The minimum age that a person can get their license is from 16- 18. The age may vary depending on what state a person is living in. (Location also plays a role in the requirement of cosmetology license)
Education requirements – Most Board Approved cosmetology license programs will require that the individual have a high school diploma or a GED. Some states only require that a person has a tenth-grade education. (Again, the location, meaning the State, demands different requirements.)
Examination Requirement: There is the written test that must be taken. The test will consist of:
- A written examination
- Practical examination
- Written jurisprudence examination
- HIV/AID Training:You must be trained in dealing with preventing the spread of this disease along with other infectious diseases.
- Furthering Education: Some states require that you continue your education.
- Hands-on Training: You will be required to have anywhere between 1000 – 2000 hours of hands-on training before they can get their license.
- Taking and Passing Board Examination: The test and their requirements may change from state to state, so it is incumbent upon the applicant to read those requirements.
Step # 2 – Write Out A Business Plan
After you have acquired your cosmetology license the next thing you need to do is write out your business plan. Here are some of the questions which should be considered:
- What type of manicure and pedicure equipment will be needed and later purchased?
- Where will you purchase the equipment and pedicure furniture?
- How much will it cost you?
- What is your budget?
- How much will you have to spend on advertising?
Write out as many questions you can think of – as well as think of everything that could go wrong. Will you still make mistakes?
However, the more question you ask, the easier it will be to start your business.
Step # 3 – Find A Location
Location. Location. Location.
It is so crucial for your business to be able to find that perfect location. Do you want to open up your manicure and pedicure in a mall? Alternatively, maybe somewhere in the heart of the city?
Now when you open up a manicure and pedicure shop, it is also essential to know about the building lease. Can you afford that location?
Step # 4: Scope Out Your Competition
Spy on your competition.
Spying may seem somewhat nefarious, but in business, it is essential to know what your competition is doing. Understanding what your competition is doing will help spark ideas for your own business.
Copying a successful business model is one way to expedite your success. In addition, scoping out the competition doesn’t necessarily mean you have to take from them, but you can also give. You can both increase the number of customers you have by recommending certain cosmetologist at the other Manicure and pedicure shop.
There is enough success out there for everyone, and in business…NETWORKING is how you expand and grow.
Step # 5: Identify Your Clientele
Know your audience.
This step is crucial for starting and scaling a business. By knowing exactly who you are targeting you will be that much more effective in growing your business. Target a specific group of people and from there offer stellar service. Word of mouth will be one of your biggest advertisers and will significantly bolster the number of clients you will get.
Step # 6: Get The Word Out (Social Media Marketing)
Lastly, to piggy back off of the last entry. Get the word out. Your customers are your businesses’ life-force. That probably gets without saying.
Do this by:
- Offering stellar work
- Place ads around town (yes a bit old a fashion but it still works)
- Use Social Media
Social media will be perhaps the best way for you to get more clients. Starting a website could also prove to be most beneficial. However, by using social media platforms, you will be able to to get more clients.
Instagram, Facebook, Pinterest, Twitter are all great ways to promote your services, your discount, your promotion and most of all your business.
Instagram would probably be the most effective in building your manicure and pedicure shop as Instagram is becoming more popular the Facebook.
Final Words: Take Action
It will not be easy starting a business, but the overall joy of being your boss is something you cannot put a price on.