5 Occasions to Hire a Professional Photographer

January 18, 2021

From professional portrait photographers to abstract architecture photographers, there are various experts who are highly skilled in getting the perfect shot. These photographers have spent years perfecting their craft, and they know that it takes more than just a click to produce something that grabs your attention.

While you may be happy using your personal camera for your day-to-day life, there are some occasions when it is in your best interest to hire someone with great talent and plenty of experience. 

Whether you are a business owner looking to reach new markets, a mother who wants a beautiful family portrait to look back on, or an up-and-coming professional who needs to put their best face forward, read on to learn about five occasions when it is absolutely worth hiring a professional photographer.

1. When you need new headshots 

If you require a new headshot, it is crucial that you have one taken by a professional photographer. Your headshot is an integral part of your personal marketing, and you want to ensure that you are making the best first impression possible. After all, it is almost impossible to change a potential client or employer’s mind about you after a negative first impression. 

Professional photographers know how to capture you in the best light and understand what is needed to create a perfect headshot that helps you achieve your career ambitions. 

A high-quality, professional headshot demonstrates that you take your work seriously and are committed to your success. For this reason, a professional headshot communicates invaluable information regarding your character and work ethic.

2. When you are hosting a memorable event 

Event photography is one of the most critical aspects of planning a memorable event. Whether you are organizing a wedding, engagement party, corporate event, or family reunion, you want to trust that you have the right person documenting the occasion

For example, the best event photographer in Philadelphia knows what it takes to work the room and capture both stylized and candid photographs that reflect the event. They know how to get the best shots without disrupting the evening’s flow and while being respectful of all attendees. 

Additionally, they already own the necessary gear to take high-quality photographs, and they possess the trained eye to capture special moments creatively. By hiring a professional event photographer, you can dedicate all of your attention to the occasion without worrying about your photo responsibilities. 

3. When you want to enhance your marketing. 

No matter what kind of business you have, professional photography is vital as it helps you stand out from your competition. In order to have consistent and compelling brand messaging, you need to include high-quality photography to produce an overall perception of professionalism

For example, websites that include professional photography have higher conversion rates than those that don’t. Plus, it helps increase engagement rates and brand awareness, which are crucial in taking your marketing to the next level. 

By working with a professional photographer for your marketing materials, you can be assured that you have a wide array of images that can be used for various purposes. These photographers are experts in creating versatile shots that can be used on printed materials, your website, social media posts, and more. 

The better your photography, the more likely it is to be noticed and shared by brand followers. This is an excellent way to increase brand awareness and reach your target market. 

4. When you are launching a new product

Product photography is another area where it helps to work with a professional photographer. Just as with your marketing materials, you want to ensure that you are presenting your product in the most desirable way in order to grab a consumer’s attention and encourage them to make a purchase. 

To produce an outstanding product photo, you need someone behind the camera with the skills, experience, and talent necessary to make the product look captivating. This can only be accomplished by someone who knows what they are doing and who has access to high-end equipment such as lenses, camera bodies, tripods, and lighting. 

As with all types of photography, innovatively capturing a product demands an artistic eye and a level of creativity that can only be generated over time. You don’t want to sell your product short because you settled for anything less than the best.

5. When you want to capture something unique 

Perhaps you want a series of family photographs that capture this particular moment in time; maybe you want some artistic shots of your home or abstract images of your neighborhood. Whatever it is, when you want to capture something unique, enlist a professional photographer’s services. 

For example, when it comes to family photos, in order to capture unique moments, photographers have to create an experience in which everyone feels comfortable and relaxed. They know what to do to ensure your children are looking at the camera, center the frame, and catch what is unique to your family. 

Abstract photography also requires a discerning eye. And, more than just that, it requires someone who knows how to use their camera to ensure they are utilizing the appropriate settings to achieve a perfect shot. 

Trust the Professional

In many scenarios, hiring a professional photographer is recommended because it ensures that you get nothing but the best. Whether you are organizing a product launch, creating new marketing materials, or looking to have timeless photos of your family, investing in a professional is worthwhile.

When considering potential photographers, make sure to look through their portfolio to ensure that their style is similar to what you are looking for and that they specialize in the type of photography you require. 

Read through previous client testimonials to get an idea of their workflow and customer service, and don’t be afraid to reach out to ask them more about previous projects they have worked on. 

When do you think it is essential to hire a professional photographer? Do you use them in the above scenarios? Do share your thoughts and any related experiences in the comments below.


American artist Shea Winter Roggio is a documentary and fine art photographer. Shea Winter Photography LLC provides documentary, editorial and commercial photography services, along with video, television and film production services, and retails photographic souvenirs such as fine art prints, canvas and frames.

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